Answered By: Lippincott Library
Last Updated: Jul 14, 2020     Views: 89

Go to WRDS and choose DMEF Academic Data.

Note: WRDS requires a Wharton username and password.

Go to SRDS and choose Direct Marketing from the menu.

Take a look at the DMA Statistical Fact Book, held at call number HF 5410 S738, available at the Lippincott Library Reference Desk.

Go to the Direct Marketing Association.