Answered By: Lippincott Library Last Updated: Jul 14, 2020 Views: 72
Go to WRDS and choose DMEF Academic Data.
Note: WRDS requires a Wharton username and password.
Go to SRDS and choose Direct Marketing from the menu.
Take a look at the DMA Statistical Fact Book, held at call number HF 5410 S738, available at the Lippincott Library Reference Desk.
Go to the Direct Marketing Association.