Answered By: Lippincott Library
Last Updated: Jul 10, 2020     Views: 63

Use WRDS.

  • ​Choose Compustat as your dataset.
  • Scroll down to Other Products and choose Segments.

Note: WRDS requires a Wharton username and password.


Use Bloomberg, available at Lippincott Library and in Huntsman Hall.

  • Type the company's ticker symbol and hit the yellow <EQUITY> key, type DES and hit <GO>.
  • One of the pages within the company's Description will be a product segmentation.

To compare a company's product segmentation with its peers in Bloomberg:

  • Type the company's ticker symbol, hit <EQUITY>, type PPC and hit <GO>.
  • For example, IBM <EQUITY> PPC <GO>.