Answered By: Lippincott Library
Last Updated: Feb 08, 2024     Views: 571

Sports Market Analytics covers sports business and sports marketing.

Sports Atlas includes information about sponsorships, social media interactions, attendance and an industry contact directory.

For news, go to Sports Business Journal and Sportico. For scholarly articles, use SPORTDiscus.

Check out IBIS World Industry Reports and Statista.

Go to Passport GMID and select Industries --> Services --> Sports to view statistics and analysis. 

Refer to the Business of Sports research guide for additional resources. Also, visit the Wharton Sports Analytics & Business Initiative.