Answered By: Lippincott Library
Last Updated: Mar 05, 2024     Views: 3519

Go to Passport GMID.

  • Browse the available categories under the Consumers tab at the top of the page.

Data from Claritas is available in the SRDS database.

  • Select Claritas 360 from the Categories and Markets menu, then use the Log In to Claritas 360 button. 

Check out PolicyMap and SimplyAnalytics, which provide extensive demographic and consumer spending data by location.

Go to Mintel.

  • Under Analytics in the top menu, select Consumer Data to access Interactive Databooks featuring consumer data from Mintel reports.

Go to Statista.

  • Select Global Survey from top menu to access Statista's Global Consumer Survey. Select a country/territory of interest. Then, select topic(s) and demographics/target group. The Global Survey page also contains links to Content Specials, additional Global Consumer Survey data on trending topics around the world. 


See the Bureau of Labor Statistics' Consumer Expenditure Survey.

Go to ACSI - The American Customer Satisfaction Index, as well as research and analysis from the National Retail Federation

Market research and American business, 1935-1965 provides insight into consumer attitudes during the mid-20th century.  Primary source material includes market research reports, consumer studies, and more.  

Look at the Consumer Behavior and Demographics research guide for more information.