Answered By: Lippincott Library
Last Updated: Aug 12, 2020     Views: 1321

Go to Passport GMID.

  • Browse the available categories under the Consumers tab at the top of the page.

Data from Claritas is available in the SRDS database. Select Claritas 360 from the Categories and Markets drop down, then use the Log In to Claritas 360 button. 

Check out PolicyMap and SimplyAnalytics, which provide extensive demographic and consumer spending data by location.

Go to Mintel. Under Analytics in the top menu, select Consumer Data to access Interactive Databooks featuring consumer data from Mintel reports.

Go to Statista. Select Global Survey from top menu to access Statista's Global Consumer Survey. Select a country/territory of interest. Then, select topic(s) and demographics/target group. The Global Survey page also contains links to Content Specials, additional Global Consumer Survey data on trending topics around the world. 

See the Bureau of Labor Statistics' Consumer Expenditure Survey.

Go to ACSI - The American Customer Satisfaction Index, as well as the National Retail Federation Consumer Trend Data

Market research and American business provides insight into consumer attitudes during the span of 1935 to 1965.  Primary source material includes market research reports, consumer studies, and more.  

Look at the Market Research/Consumer Behavior research guide.