Answered By: Lippincott Library Last Updated: Dec 14, 2019 Views: 97
Use AdSpender to find advertising expenditures by company, brand, product, and more - broken out by media and market.
See Advertising Ratios and Budgets, a print publication with accompanying CD-Rom, available in at the Lippincott Library Information Desk.
Use the resources listed under Advertising Spending in Ad Age DataCenter.
- Click on Datacenter in the top bar.
- Then, scroll over the tab for Marketer and Ad Spending.
Also, take a look at the Advertising Red Books (call number HF5805 S7) , a print source at the Lippincott Library Information Desk.
In addition, go to Advertising and Marketing Industries Research Guide.
- Look under the Ad Spending heading.