Use MediaRadar 360 (formerly Vivvix or Ad$pender) to find advertising expenditures by company, brand, product, and more - broken out by media and market.

Use the resources listed under Advertising Spending in Ad Age DataCenter.

• Select Datacenter in left-hand menu.
• Then, scroll over the tab for Marketer and Ad Spending.

In addition, go to Advertising and Marketing Industries Research Guide.

• Look under the Ad Spending heading.