Answered By: Lippincott Library
Last Updated: Dec 14, 2019     Views: 118

Use AdSpender to find advertising expenditures by company, brand, product, and more - broken out by media and market.

See Advertising Ratios and Budgets, a print publication with accompanying CD-Rom, available in at the Lippincott Library Information Desk.

Use the resources listed under Advertising Spending in Ad Age DataCenter.

  • Click on Datacenter in the top bar.
  • Then, scroll over the tab for Marketer and Ad Spending.

Also, take a look at the Advertising Red Books (call number HF5805 S7) , a print source at the Lippincott Library Information Desk.

In addition, go to Advertising and Marketing Industries Research Guide.

  • Look under the Ad Spending heading.