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Q. How can I find resources that will help me with primary research techniques for business such as interviews, focus groups and surveys?

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Answered By: Lippincott Library
Last Updated: Jan 28, 2025     Views: 82

Browse the Penn Libraries catalog, for subject headings such as:

Business - Research - Methodology

Management - Research - Methodology

A few sample titles are pulled out below to help you get started:

  • Understanding business research 
  • Focus groups
    • Conducting focus groups for business and management students
    • Doing focus groups
  • Interviews
    • Conducting research interviews for business and management students
    • Find out anything from anyone, anytime : secrets of calculated questioning from a veteran interrogator
  • Surveys
    • Survey fundamentals for business analysts
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Lippincott Library
Call us: 215-898-5924
Call us: 215-898-5924
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