Browse the Penn Libraries catalog, for subject headings such as:

Business - Research - Methodology

Management - Research - Methodology

A few sample titles are pulled out below to help you get started:

• Understanding business research 
• Focus groups
  • Conducting focus groups for business and management students
  • Doing focus groups
• Interviews
  • Conducting research interviews for business and management students
  • Find out anything from anyone, anytime : secrets of calculated questioning from a veteran interrogator
• Surveys
  
  
  • Survey fundamentals for business analysts