Answered By: Lippincott Library
Last Updated: Jun 30, 2016     Views: 34

Go to SRDS Media Solutions - Standard Rate and Data Service

Choose TV & Cable Source
Choose TV Stations & Cable Systems
Select a DMA - (Designated Market Area)
Select Market Profile
Look at SQAD COST PER POINT LEVELS - TV HOUSEHOLDS

For help go to Media Planning & Buying Calculators on the first screen in SRDS

For an explanation of Cost Per thousand (CPM) and Cost Per Point (CPP), two methods of evaluating media efficiency, go to The Museum of Broadcast Communications