Answered By: Lippincott Library Last Updated: Apr 27, 2016 Views: 7
Use WRDS -- log in with your Wharton username and password and choose Compustat as your dataset. Scroll down to Other Products and choose Segments.
Use Bloomberg, available in Lippincott Library and Huntsman Hall.
Type the company's ticker symbol and hit the yellow EQUITY key, type DES and hit GO. One of the pages within the company's Description will be a product segmentation.
To compare a company's product segmentation with its peers, type the company's ticker symbol, hit EQUITY, then PPC and GO.
For example, IBM [EQUITY] PPC [GO]