Answered By: Lippincott Library
Last Updated: Apr 28, 2017     Views: 15

Go to WRDS. After logging in with your Wharton username and password, choose ComScore.

Use Compete Pro for traffic and engagement metrics for websites. Includes demographic data on site visitors, as well as incoming/outgoing traffic patterns. Available in the Lippincott Library at terminals 8A and 8B, ask at the reference desk to be logged in.

For research on Internet usage, go to Pew Internet and American Life Project

Also take a look at Google Trends "to see what the world is searching for"

For website traffic rankings go to Alexa