Answered By: Lippincott Library
Last Updated: Feb 07, 2017     Views: 343

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For lifestyle demographic data, take a look at The Lifestyle Market Analyst HF 5415.33 U6 L54, a print source at the Lippincott Reference Desk. This data is also available online in the SRDS database. Click on Local Market Audience Analyst. This data comes from Nielsen/Claritas PRIZM psychographic data, and is divided into DMA (Designated Market Area) profiles.

Use Simmons OneView for U.S. adult consumer information on product and brand usage, spending behavior, and media habits. Can be used to create multi-level crosstabulations. For additional information on how to use Simmons OneView, take a look at Lippincott's Datapoints blog post Simmons Says.
Note that Simmons OneView is currently only available from on-campus.

Check out PolicyMap, which provides extensive demographic data by location.

See the Bureau of Labor Statistics' Consumer Expenditure Survey.

For data on consumer household inventory of emerging technologies (e.g., HDTV) go to WRDS and search the database CENTRIS. Note: Wharton username and password required to access WRDS.

Go to ACSI - The American Customer Satisfaction Index, as well as the National Retail Federation Consumer Trend Data

American Consumer Culture provides insight into consumer attitudes during the span of 1935 to 1965.  Primary source material includes market research reports, consumer studies, and more.  

Look at the Market Research/Consumer Behavior research guide.

Please Note: Survey of Buying Power, from Sales & Marketing Management, has ceased publication. 2009 data is still available from their website.