Answered By: Lippincott Library
Last Updated: Apr 25, 2017     Views: 29

Use AdSpender to find advertising expenditures by company, brand, product, and more - broken out by media and market.

See Advertising Ratios and Budgets, a print publication with accompanying CD-Rom, available in at the Lippincott Library Information Desk.

Use the resources listed under Advertising Spending in Ad Age DataCenter. Click on "Datacenter" in the top bar, then scroll over the tab for "Marketer and Ad Spending."

Also, take a look at the Advertising Red Books (call number HF5805 S7) , a print source at the Lippincott Library Information Desk.

In addition, go to Advertising and Marketing Industries Research Guide. Look under the Ad Spending heading.